The Final Copy of Ilon Specht

(2024)

Genres: Documentary

Year: 2024

Runtime: 18 мин

Country: United States of America

Director: Ben Proudfoot

Plot

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.