The Appearance

(1996)

★ 6.6 IMDb · 5 votes

Genres: Documentary

Year: 1996

Runtime: 40 мин

Country: Germany

Director: Harun Farocki

Plot

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.