Generation P
(2011)
★ 6.4 IMDb · 128 votes
Year: 2011
Runtime: 120 мин
Country: Russia, United States of America
Director: Виктор Гинзбург
Cast: Михаил Ефремов, Андрей Фомин, Сергей Шнуров, Андрей Панин, Леонид Парфёнов, Владимир Епифанцев, Олег Тактаров, Иван Охлобыстин, Александр Гордон, Рената Литвинова
Plot
Set in the ground zero of gangster globalism and driven by a truly manic energy, Generation P is at once a comedy, a tragedy and a fantasy about the rise of a poet-turned-adman through Russia’s nascent advertising business during the Moscow roaring 1990s.
Based on the Viktor Pelevin novel, Generation P deals largely in hallucinations, including a speech from Che Guevara's about how and why television is ruining humanity. However, the alternate reality is translucent enough that we can clearly see Moscow as it was in the 1990s where the story takes place. Babylen Tatarskiy has found his place life at a PR agency. He promotes western brands by adapting them to the 'Russian mindset'. Smart, brilliantly funny and full of visual effects and revelations, the film tells a crystal clear yet complex story of how former pioneers fall into the service of the goddess Ishtar, and how the Pepsi generation chose Coke.