Air
(2023)
★ 7.3 IMDb · 2,428 votes
Year: 2023
Runtime: 112 мин
Country: United States of America, Hong Kong
Director: Бен Аффлек
Cast: Мэтт Деймон, Джейсон Бейтман, Бен Аффлек, Крис Мессина, Виола Дэвис, Джулиус Теннон, Damian Young, Крис Такер, Мэттью Мехер, Густаф Скарсгард
Plot
Discover the game-changing partnership between a then undiscovered Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and culture with the Air Jordan brand.
The movie explores how Nike's basketball shoe division was struggling in 1984 due to low sales, and how the company's Marketing VP Rob Strasser and CEO Phil Knight tasked basketball talent scout Sonny Vaccaro to find a new spokesperson for their shoes. Although they considered third draft pick Michael Jordan off limits due to his preference for Adidas and Converse, Vaccaro convinced them that Jordan was a generational talent, and that Nike should pursue him and try to convince Jordan to sign with Nike.