The Final Copy of Ilon Specht

(2024)

Жанры: документальный

Год: 2024

Длительность: 18 мин

Страна: United States of America

Режиссёр: Ben Proudfoot

Сюжет

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.